Your website views or unique website visitors are the most important traffic statistics to track. If you have a sizable following but relatively few unique website visits, the answer is usually that people aren’t finding your site. If you have a sizable, engaged social media following but little traffic to your website, continue reading! It’s critical to encourage those who follow you on social media to visit your website to form a connection with your business, perceive you as a trustworthy expert, and convert into paying clients.
There are a plethora of ways to direct your social media followers to the link in your bio, but we’ve highlighted some of the effective methods (that don’t feel salesy!). Consider the following methods for directing your social media followers to your website. You can also hire a reliable agency that offers social media management services.
Create an email opt-in form and promote it on social media.
Not only is there evidence that email marketing has a higher ROI (return on investment) than social media, but having an email list is a more direct approach to growing your audience and developing long-term relationships. To get those Instagram followers and convince them to subscribe to your email list, you must be strategic. Offer something in exchange for your audience’s email address. This is when a compelling opt-in comes in handy. Your opt-in may take the form of a free download, a worksheet, or even a complimentary product.
Once you’ve established your email opt-in, ensure that it’s easily accessible. Make it extremely visible on your website, or develop a dedicated page for the opt-in (like a landing page or a blog post). When you share it on social media, you’ll have a clear path for your followers to follow.
Create a blog and share your new (and old) content.
Whether for video tutorials, social media postings, brief guides, or other tools, your blog is the most consistent resource for your business. You will receive a high volume of traffic, sales, and bookings as a result of people discovering your blog via Instagram, Google searches, and Pinterest. The critical point is that you must generate content that is truly beneficial or relevant to your target audience.
When individuals come across something that they find useful and important, they feel as though you’re doing them a favour by sharing it. This results in people trusting you as a resource and an expert, and they remember you when they require your product or service. However, here is the critical point: do not simply publish a blog article and allow it to languish in internet no-land. Once the piece is published, share it widely and don’t be afraid to share and re-share it to recycle and freshen your material and to remind your audience about previous postings. With all the algorithms in place, it’s possible they missed it the first time.
Once they’ve developed an attachment to your brand, your audience will continue to visit your blog. Returning visitors enhance both page views and website visits. Additionally, offering accurate, high-quality material and links to additional sources keeps visitors on your website longer.
Make Website Updates Available
If your website is still under construction, inform your fans. Inform your audience that you’re working on your website, provide sneak peeks, and generate buzz online! Even if you already have a website and are only updating or maintaining it, there is no harm in marketing it to your followers.
Never Ignore a CTA (Call to Action)
Whatever you share on social media, always include a clear call to action that connects your material to your website. Use language such as “Learn more at the link in our bio” or “Download our FREE digital workbook at the link in our bio” on Instagram. People rarely think unconsciously, “Oh, I should go learn more about that subject on my own.” Your social media writing should guide your audience, point them in the right direction, and make it crystal clear where to go and how to get there.
Do not feel as though using CTAs frequently is overly salesy or aggressive. You are actively adding value to your audience, which is nothing to be ashamed of! Additionally, you may frequently go into greater detail on your website, whereas social media can be a little more constrained (no one wants to read a huge caption that continues into the comment section).
Create and disseminate useful tutorials through social media.
Not only will creating a helpful lesson benefit your consumers or clients, but it will also establish you as a credible expert in your sector. Create tutorials with the help of blog entries, instructional videos, or infographics. Add these to your website and then promote your tutorials via social media!
Always include a link to the “whole instruction” on your website when sharing it on social media. Additionally, call your instructional something you’d look for on Google to discover the solution to boost your website’s SEO.
Do not be dismayed if your website analytics show little traffic now! By continuously producing useful material, adding value to your website, and generating buzz on your social media channels, you can quickly attract new website visitors.